Vimeo

As Vimeo evolved from a video hosting platform into a full-suite video software solution, the brand and product experiences needed to speak the same language. The web presence had to keep pace — unifying how the platform showed up across product launches, marketing campaigns, and editorial content.

Project info

As Senior Designer, I implemented a universal web design system that bridged the gap between Brand and Product Design teams. I designed and built go-to-market sites for major product launches and marketing campaigns, ensuring visual consistency across the entire user journey — while mentoring junior and freelance designers to maintain craft excellence across all digital touchpoints.

Role

Senior Designer

Collaborators

Annette Wong

Sarah Campbell

Bia Castro

Lala Gadino

Platform-wide.

Pixel-deep.

A universal web design system built to bridge brand and product — translated into a flexible component library that spanned GTM landing pages, product marketing campaigns, editorial layouts, and interactive storytelling.

OUTCOME

The work centered on closing the gap between how Vimeo looked as a brand and how it felt as a product. A shared design system gave both teams a common foundation, reducing time-to-market for new features while keeping every touchpoint — from launch pages to campaign sites — visually cohesive. The result was a more unified digital presence that could scale with the platform's ambition.