Brand Design
Web Design
Interactive Design
Lilli
Lilli
Over a decade in the making, Lilli approached us with the challenge of redefining a common household item — the faucet — and changing our relationship with our most essential element, water. We built the Lilli brand voice and identity, focusing on its beautiful product design, detailed engineering, and innovation to create the world's first intelligent water system.
Over a decade in the making, Lilli approached us with the challenge of redefining a common household item — the faucet — and changing our relationship with our most essential element, water. We built the Lilli brand voice and identity, focusing on its beautiful product design, detailed engineering, and innovation to create the world's first intelligent water system.
Project info
I collaborated with Company Policy design studio and partnered with the Lilli engineering team to bring the brand to life, working across various product moments. We developed a UI kit and experience for the app that encourages metrics and personalized data — giving users an intuitive way to understand and interact with their water consumption. I led the web design, shaping the site's look and feel to maintain consistency with the overall brand language and storytelling.
Role
Senior System Designer
Senior Designer
Collaborators
Adam Katz
Brian White
Claire Chow
Elizabeth Dezeery
Nicole Banda
Tasha Young
Designed to flow
A design-driven approach across the product and brand experience — translated into a cohesive visual system that stretched from the intelligent faucet itself to the companion app, website, and brand storytelling, connecting beautiful industrial design with everyday water consciousness.
OUTCOME
As Senior Designer, I designed the website look and feel, maintaining consistency across the overall brand language and storytelling to reflect Lilli's position at the intersection of design, engineering, and sustainability — making the invisible visible and turning everyday water use into a conscious, beautiful experience.
© 2026
Brand Design
Web Design
Interactive Design
Lilli
Over a decade in the making, Lilli approached us with the challenge of redefining a common household item — the faucet — and changing our relationship with our most essential element, water. We built the Lilli brand voice and identity, focusing on its beautiful product design, detailed engineering, and innovation to create the world's first intelligent water system.
Project info
I collaborated with Company Policy design studio and partnered with the Lilli engineering team to bring the brand to life, working across various product moments. We developed a UI kit and experience for the app that encourages metrics and personalized data — giving users an intuitive way to understand and interact with their water consumption. I led the web design, shaping the site's look and feel to maintain consistency with the overall brand language and storytelling.
Role
Senior System Designer
Collaborators
Adam Katz
Brian White
Claire Chow
Elizabeth Dezeery
Nicole Banda
Tasha Young
Designed to flow
A design-driven approach across the product and brand experience — translated into a cohesive visual system that stretched from the intelligent faucet itself to the companion app, website, and brand storytelling, connecting beautiful industrial design with everyday water consciousness.
OUTCOME
As Senior Designer, I designed the website look and feel, maintaining consistency across the overall brand language and storytelling to reflect Lilli's position at the intersection of design, engineering, and sustainability — making the invisible visible and turning everyday water use into a conscious, beautiful experience.
© 2026