Brand Design
Web Design
Design System
Interactive Design
Editorial Design
Editorial Design
Better
Better was redefining the homeownership experience — making mortgages faster, simpler, and more transparent. But as the company scaled, the brand needed to evolve with it. The visual identity had to feel as modern and trustworthy as the product itself, holding together across a growing ecosystem of marketing channels, sales touchpoints, and digital campaigns.
Project info
As Senior Designer, I collaborated on the creation and implementation of new brand guidelines, strengthening Better's visual identity across all marketing channels. I partnered with cross-functional teams to produce unified design assets for emails, sales materials, and digital advertising campaigns — while maintaining and evolving the core design system to ensure consistency across high-volume collateral.
Role
Senior Designer
Collaborators
Diego Tres
Kurt McGee
Jenny Casey
Patrick Chen
Find. Buy. Own.
A distinctive geometric shape language became the foundation of Better's new visual identity — bold, optimistic forms paired with a vibrant color palette that breaks from the muted tones typical of the mortgage industry, making homeownership feel accessible rather than intimidating.
Platform-wide. Real-world.
brand system built to bridge digital and physical — from data-driven sales decks and email campaigns to event signage, welcome kits, and building wraps, ensuring Better showed up with the same energy and clarity at every scale.
OUTCOME
The rebrand gave Better a visual identity as ambitious as its mission. A flexible geometric system and expanded color palette brought consistency and personality to everything from investor presentations and product marketing to OOH placements and branded merchandise. Photography direction rooted in real homes and real doors grounded the abstract shapes in something personal and tangible. The result was a brand that could scale across hundreds of assets without losing its character — bold enough to stand out in a crowded fintech landscape, warm enough to earn trust at the most important financial decision of someone's life.
© 2026
Brand Design
Web Design
Design System
Interactive Design
Editorial Design
Editorial Design
Better
Better was redefining the homeownership experience — making mortgages faster, simpler, and more transparent. But as the company scaled, the brand needed to evolve with it. The visual identity had to feel as modern and trustworthy as the product itself, holding together across a growing ecosystem of marketing channels, sales touchpoints, and digital campaigns.
Project info
As Senior Designer, I collaborated on the creation and implementation of new brand guidelines, strengthening Better's visual identity across all marketing channels. I partnered with cross-functional teams to produce unified design assets for emails, sales materials, and digital advertising campaigns — while maintaining and evolving the core design system to ensure consistency across high-volume collateral.
Role
Senior Designer
Collaborators
Diego Tres
Kurt McGee
Jenny Casey
Patrick Chen
Find. Buy. Own.
A distinctive geometric shape language became the foundation of Better's new visual identity — bold, optimistic forms paired with a vibrant color palette that breaks from the muted tones typical of the mortgage industry, making homeownership feel accessible rather than intimidating.
Platform-wide. Real-world.
brand system built to bridge digital and physical — from data-driven sales decks and email campaigns to event signage, welcome kits, and building wraps, ensuring Better showed up with the same energy and clarity at every scale.
OUTCOME
The rebrand gave Better a visual identity as ambitious as its mission. A flexible geometric system and expanded color palette brought consistency and personality to everything from investor presentations and product marketing to OOH placements and branded merchandise. Photography direction rooted in real homes and real doors grounded the abstract shapes in something personal and tangible. The result was a brand that could scale across hundreds of assets without losing its character — bold enough to stand out in a crowded fintech landscape, warm enough to earn trust at the most important financial decision of someone's life.
© 2026